DRIVEN
by senses
a fragrance journey
Fragrance is a subtle way to elevate an experience, creating long-lasting memories
We invite you on a magical journey to develop your unique personal fragrance plan and all ensuing possibilities for your yacht, charter yacht or maritiem brand.
Offering a titillating and memorable extra dimension to the on-board sensory experience.
Our goal is to elevate renowned yachts and nautical brands by creating a luxury fragrance plan.
To achieve this goal we manage the entire production process, utilizing our knowledge and global network of suppliers and well-known perfumers to bring one-of-a-kind, exquisite products to life.
This can be a perfume that we specially develop in collaboration with you or a ready-made perfume from a selected perfume house based on the input.
Invisible luxury!
WHO we are
Martine Groenendijk
Being the daughter of a sea-captain, Martine experienced the magical attraction of water at an early age. Living and working on and around the waters has ever since been a common thread throughout her life.
Martine can best be described as the powerful 'engine'.
With her boundless energy and enthusiasm, she excels in translating customers wishes and requirements into a total concept.
“As a concept driven entrepreneur I love finding the sweet spot in connecting people, services and products.”
Her knowledge and skills have been formed by 25+ years of experience in the yachting world and hospitality industry.
Our sense of smell is the most primitive sense we possess. Scents enter through the nose, bypassing the long route that signals take through the ears or eyes, and go straight to the limbic system. This includes, among other parts, the hippocampus and the amygdala, the areas in the brain where emotions and memories are formed.
The limbic system is also referred to as the animal brain. That's why words fall short when we try to describe a scent. Try explaining the unique aroma of a lemon to someone who has never smelled one, and you'll feel how hopelessly inadequate language is when it comes to discussing smell."
"We live in a world where scents are increasingly being used as a marketing tool. The mechanical aromatization of homes, hotels, and businesses is booming business and is referred to as scent marketing. Holiday Inn hotels might smell like roses, and in and around Ogér's business, specializing in luxury menswear, a persistent potpourri scent lingers. These marketing scents are created in the laboratory. Bake popcorn at home, and you'll know that the scent is completely different from what wafts from the chimney at the movies.
Our company goes back to the origin of scent and we are using multiple sources such as oil, frangrance wheel, games and blotters to find out the scent preferences of our customer. We surch for quality and work with the best Dutch designers and nose.
During a 2-hour workshop, we will introduce you to the fascinating effects of scent and its applications. call or email for more information and quatation.
DRIVEN
by senses